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At 7:00am this morning, 89.7FM went live on air with a transmitter on the water tower on Victoria Street in Cobourg.  They describe themselves with  "Northumberland 89.7 - Small Town Radio is a not-for-profit community radio station dedicated to the airing of news, views, commentary, entertainment, sports and music that is of interest to, and by, the residents of Cobourg, Port Hope and West Northumberland."

Their press release described their programming:

Join us live, at 7:00 am on December 9th as Northumberland 89.7 debuts with News featuring great local stories, followed by the premiere of The Morning Show with John Kato. We follow The Morning Show with 89 minutes of commercial-free music, then tune in at Noon for the talk show Northumberland Now. Your favourite radio couple - The Motts, take things over at 1:00 pm.

Ken McEwen hits the air at 2:00 pm with a great mix of music, as well as a focus on local business. We round out the afternoon with the always entertaining and informative Dave Glover, who hosts The Drive-Home from 4:00 pm - 7:00 pm. Stay with us that evening at 7:00 pm as we broadcast LIVE from the Cobourg Community Centre for The Battle of the Cougars, as your Cobourg Cougars square-off against the Brampton Cougars. Join Brian Coggins and Scott Jodrell for all the action from the CCC.

Their style may not suit everyone - the music mix is eclectic but not "Classical" like 96.3/103.1 nor old time like AM740 and not quite like 107.9 or 93.3.  Try it, you might like it!  Interspersed with the music is lots of talk and it's all local - the transmitter range is from Port Hope to Cobourg and north to Baltimore.  It remains to be seen how much coverage happens outside that boundary.

It's all volunteer but it will have advertising to help pay the bills.  One day it will have a limited number of paid staff - but not yet.

Update

Friday 20, December 2013

The FM transmission shut down automatically about 7:00pm Friday due to icing of the antenna.  The station's Facebook page had the following post:

Due to ice buildup on our antenna our transmitter has shut down to protect itself. We will investigate in the morning and try to resume FM broadcasting. BUT! We will persevere!
Our online streaming is still alive @ www.smalltownradio.ca

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