Search this Site

News Update

August 21

1. The RibFest finished yesterday

RibFest 2017

2. YMCA Decision. The Town has now issued a Press Release and full report on the investigation of a possible merger between the YMCA and the CCC.  Full background details are given plus the reasoning for the decision. There is also a compromise proposal made. The details have now been tabled - not announced. More here.


email iconSign up for an email newsletter that lets you know when a new Post has been made. Will be sent at 8:00 a.m. any day with a new post. Unsubscribe at any time. Name optional.  Click here to subscribe.

Comments Policy

Comments that include personal attacks and/or completely off topic will be deleted. Criticize the argument, not the person. Your real name is not required, but to distinguish between posters - a unique name is best. But do enter something.  If you don't, your comment will be deleted. Register and then login and then you can also edit your own comments! If you have problems, first check this page.

Latest Comments

  • Dubious said More
    Anyone who attended the meeting last night is aware of the relationship. The... 1 hour ago.
  • GailR said More
    I attended the public meeting on the rezoning of this property last night.... 2 hours ago.
  • Wally Keeler said More
    "We all know if she is our Mayors Niece then it will get approved."

    Not true.... 2 hours ago.
  • cornbread said More
    Pardon me, but 58% is not just a bare majority...58 versus 42 is a 38%... 4 hours ago.
  • concerned said More
    A good question was asked in comments... Who gave them the permission to... 4 hours ago.
  • cornbread said More
    If the upper major portion of College St. is zoned R3....why would council want... 4 hours ago.
  • Concerned said More
    why all the fuss and furor. We all know if she is our Mayors Niece then it will... 4 hours ago.
  • Dubious said More
    Mr. Brocanier's abusive behaviour reflects poorly on Cobourg's residents. If you... 5 hours ago.

Login Form

Registering and logging in is recommended but not necessary for commenting

Login and edit your own posts.

Site Features

See this page for more about this site including its features.

The idea of a Vitalization plan for Cobourg’s Downtown was first suggested when Wendy Gibson and Kevin Narraway of the Economic Development Department made a presentation to Council in November 2013 (see link below). A main feature was the high cost CIVI plan but it has been shelved for now and the only action since 2013 is that a Downtown Community Improvement Plan (CIP) is getting some cosmetic improvements done. The big miss is that there is no plan to get the empty storefronts filled on King Street. There was a proposal in June 2016 to hire a consultant to create a plan but Council wondered why staff could not do this. There was then another proposal to hire a project manager to manage preparation of a plan but Council also turned this down (same reason). Now, at the Committee of the Whole meeting on August 21, Wendy Gibson is presenting yet another plan (sort of).

wendy gibsonWendy GibsonSorry Wendy, it’s not a plan to fix anything – it’s a plan to create a plan with no actual solutions!  It doesn’t help that there is a major typo in the agenda, (also the recommendation and the conclusion) – approval is requested for a budget of $39,600,000!  If you read the document it’s really only $39,600. The good news is that there is no request to hire a consultant.  This plan for a plan has been approved by the Downtown Marketing Partnership, the DBIA and the Downtown Coalition. It is also expected that it will be endorsed by the Northumberland Central Chamber of Commerce.  I expect that at the end of it, we will be no further ahead.

So what is Proposed?

Here is a summary of the work planned.

  • Phase I - Preparation (Aug - Sep 2017) – brainstorming to decide on “the focus and theme of the advertising campaign” – hire and coordinate the activities of a creative writer, photographer and videographer; attend the Franchise show in September.
  • Phase II - Research (Nov 2017) – Internet research about:
    1.  On-line advertising venues and timelines
    2.  Potential businesses to target for a second location in Cobourg.
    Information gathered will be used to personally connect with potential target businesses.
  • Phase III - Implementation (Oct 2017 - March 2018) Organizing and hosting an "Explore The Core" event, preparing client packages in both digital and print, commencing social media posts, completing the content and launching the web page, create on-line ads through the services of a graphic designer and attending two trade shows.
    From January to March 2018, concentrate on educating community partners and creating a cross promotion of activities taking place through each organization through social media, sharing web links etc.
  • Phase IV - Tracking Progress/Goals Monthly progress reports will be provided to the Downtown Coalition and adjustments to the plan may be made.

It seems to me that the only decisions made to date are:

  • Attend trade shows
  • Advertise
  • Use the web and social media
  • Look for businesses wanting to open a second location.

The so-called marketing plan presented to Council and described in the C.O.W. meeting Agenda does not really talk about solutions, just a process to get to them.

Wendy’s report says that the “Marketing Plan (is) sent under separate cover” – maybe it has more meat; one hopes so. But why not make it public?


Update - August 15

The typo in the Agenda has now been fixed.



Google Ad